Insights

Insights brings together what the agents found about your site: which pages convert, how the AI assistants talk about your business, and what the agents reported after each run.

Pages that bring conversions

If you connected an analytics tool, this table lists the pages that led to a conversion, with visits, converting visits and the rate. Use it to decide which pages to refresh first.

AI assistant prompts

This is the table of questions people ask ChatGPT and Gemini, for example What is the best payroll software for a 20-person company?

For each prompt you see:

• Demand: an estimate of how often people search for the same need on Google. It comes from Google search volume when DataForSEO is connected, or from Search Console impressions otherwise.
• ChatGPT and Gemini: the share of answers that name you or link to your site, with the number of runs. 50% or more counts as visible.
• Your content: the page that answers the prompt, with its score from 0 to 100, and whether it is covered, needs an update, or needs new content.
• Create ticket: turns a content gap into a ticket.
• Check now: asks the assistants again straight away.
• Remove: stops tracking that prompt.

The totals at the top show how often each assistant names you, and how often it names each competitor.

Note: AI answers change from one run to the next. Each prompt is asked several times, and the percentage is the share of those runs. Hover over a result to read the latest answer.

Add your own prompts with + Add a prompt, written the way a buyer would type them. Settings control how many runs each prompt gets, and which assistants are checked.

Agent reports

Each run leaves a report: what was checked, what changed, and what needs you. Expand a report to see rejected keywords and data gaps.