7 Search Console Reports Every SaaS Founder Should Check Weekly

The 7 Search Console reports to check weekly are: page-2 queries, CTR drops, new queries, pages losing clicks, page indexing, query-page mismatches, and branded versus non-branded clicks. Each one comes from the Performance report or the Page indexing report, and together they take about 30 minutes. Compare the last 28 days with the 28 days before so you act on trends, not daily noise.

This list is for SaaS founders who do SEO themselves. Each report has the steps to open it, what to look for, and what to do next.

TL;DR

• Seven reports cover the week: page-2 queries, CTR drops, new queries, pages losing clicks, indexing, query-page mismatches, and branded versus non-branded clicks.
• Each one comes from the Performance or Page indexing report.
• Compare the last 28 days with the 28 days before.
• The weekly routine takes about 30 minutes.

How to set up your weekly view

Most of these reports use the same setup in the Performance report (under Search results):

1. Click the date filter.
2. Choose Compare, then Last 28 days compared with the previous period.
3. Turn on all four metrics: Total clicks, Total impressions, Average CTR and Average position.

Why 28 days? It covers four full weeks, so each weekday appears four times in both periods. A 7-day view moves too much with holidays and one-off spikes.

Quick reference table

1. Page-2 queries

Queries where your average position sits between about 11 and 20 are your fastest wins. The page already ranks. Google sees it as relevant. A modest improvement can move it to page 1.

How to find them:

1. In Performance, open the Queries tab.
2. Use the table filter to show Position greater than 10.
3. Sort by Impressions, highest first.
4. Skip rows with a position above about 20. Those pages need more work than a quick fix.

What to do: click a query, then open the Pages tab to see which page ranks. Make that page answer the query better: a clear answer near the top, a section with the query's words in the heading, fresher facts, and two or three internal links from related pages.

2. CTR drops

A click-through rate drop with a steady position means people see your result but choose others. Common causes are a weak title, a new rich result above you, or an AI answer at the top of the page.

How to find them:

1. Stay in compare mode and open the Queries tab (or Pages).
2. Sort by the CTR difference column so the biggest drops come first.
3. Ignore rows with very few impressions. A drop from 2 clicks to 1 is not a trend.
4. Check that the position stayed about the same. If position also fell, treat it as report 4 instead.

What to do: search the query yourself and look at the results page. Then rewrite the title and meta description to match what the searcher wants. Put the benefit or the number in the title.

3. New queries

New queries show you what people are starting to search for, often before tools that estimate volume catch up.

How to find them:

1. In compare mode, open the Queries tab.
2. Sort by impressions in the previous period, lowest first. Look for rows with zero impressions before and some impressions now.
3. Note the ones that relate to your product or your buyers' problems.

What to do: decide if each query fits an existing page (add a section) or needs its own page (add it to your content plan). New "vs", "alternative" and "pricing" queries are the most urgent for a SaaS. See comparison page templates for SaaS for how to answer them.

4. Pages losing clicks

This is your early warning. A page that loses clicks for four weeks often keeps losing them.

How to find them:

1. In compare mode, open the Pages tab.
2. Sort by the Clicks difference column so the biggest losses come first.
3. For the top 3 losers, click the page, then open the Queries tab to see which queries dropped.

What to do: match the cause to the fix.

5. Page indexing

If a page is not indexed, it cannot rank. It also cannot be found by AI engines that search the web before they answer.

How to find it:

1. Open Indexing, then Pages.
2. Look at the trend of indexed versus not indexed pages.
3. Read the list of reasons under "Why pages aren't indexed". Watch for new reasons or counts that jumped.

What to do: focus on pages you want indexed. "Crawled, currently not indexed" on a key page often means the page is thin or too similar to another page. "Excluded by noindex tag" on a key page is usually a mistake. Use the URL Inspection tool on a fixed page, then request indexing.

6. Query-page mismatch

Sometimes Google ranks the wrong page for a query, or splits it across two pages. Both hurt. The wrong page may not convert, and two weak pages often rank lower than one strong page.

How to find it:

1. In Performance, click one of your top 20 money queries (for example "your category + pricing").
2. Open the Pages tab.
3. Check which pages appear and how clicks split between them.

What to do:

• If the wrong page ranks, add a clear internal link from it to the right page, using the query words as link text. Make the right page answer the query better.
• If two pages split the clicks, consider merging them into one and redirecting the weaker URL.

7. Branded vs non-branded clicks

Branded clicks come from people who already know you. Non-branded clicks come from people who are looking for a solution. For SEO growth, the non-branded number is the one that matters most.

How to set it up:

1. In Performance, click + Add filter (or New), then Query.
2. Choose Custom (regex).
3. Enter a pattern with your brand name and common misspellings, for example acme|akme|acme app.
4. Choose Matches regex to see branded clicks. Change it to Doesn't match regex to see non-branded clicks.

What to do: track both numbers each week. If branded clicks rise while non-branded clicks stay flat, your growth comes from other channels, not from SEO content. If both rise, your content is reaching new buyers.

A rise in branded searches can also be a sign that buyers met you elsewhere, for example in an AI answer. Pair this with AI referral tracking in GA4 to see more of the picture.

Your 30-minute weekly routine

• Set compare mode: last 28 days vs previous 28 days.
• Note the top 5 page-2 queries by impressions.
• Note any CTR drops with steady positions.
• Note new queries that fit your product.
• Check the 3 pages with the biggest click losses.
• Scan the Page indexing report for new reasons.
• Spot-check 3 money queries for the right page.
• Record branded and non-branded clicks.
• Turn each finding into one task with a clear owner and date.

Can you automate this?

Yes. The checks are the same every week, so they are a good fit for automation.

AgenticSEO (our product) runs a weekly audit that compares the last 28 days with the 28 days before. It flags drops, page-2 rankings, low CTR and new queries, and turns them into improvement tickets. It also tracks Search Console clicks, impressions, CTR and position daily, with movers day over day and week over week. Try it free.

Keep reading: what GEO is covers the basics, and the weekly content workflow shows how to run them.

Related reading

• How to track AI referral traffic in GA4
• A weekly SEO content workflow for solo founders
• Search Console connection docs